PRESS RELEASE
Bow River Capital, a Denver-based alternative asset manager, is pleased to announce that its Private Credit Team has provided funds to support acquisition financing for Shift Paradigm (“Shift” or the “Company”). Shift is backed by Growth Catalyst Partners (“GCP”) a middle-market private equity firm investing in information, marketing, and tech-enabled services businesses. Bow River Capital acted as the sole lender under the second lien credit facility.
Shift Paradigm is an Austin, Texas-based digital transformation and personalized messaging firm that offers revenue technology, operations and strategy consulting, along with high-impact messaging execution. The Company provides end-to-end digital transformation and marketing technology consulting services that are tailored to simplify the complexities of modern marketing and deliver brand personalization at scale. With 200+ employees in North America, Shift is aligning sales and marketing in organizations around the world, digitally transforming customer experiences in the B2B and B2C spaces.
Shift recently announced the acquisition of Principle Studios, a world-class design and technology consultancy that enhances Shift’s proficiency in the areas of user interface / user experience, engineering, and digital transformation. Principle’s services include product and platform development, data-driven decision-making, innovative technology solutions, strategic brand development, and pioneering experience creation.
Liz Ross, CEO of Shift Paradigm, stated: “We have known members of the Bow River Private Credit team for years and value their flexibility and relationship-oriented approach as a capital partner. They really dug in to understand our business and provided us certainty in executing this important transaction.”
Aaron Arnett, Managing Director of Bow River Capital, added: “Shift Paradigm is well positioned to capitalize on an attractive industry with strong market tailwinds. We are excited to partner with Liz and Shift’s experienced management team, as well as GCP, to support this key acquisition to bolster Shift’s digital transformation offering.”
