Edison, New Jersey — April 1, 2025 — Daida, a national leader in enterprise content management and digital transformation services that is backed by private investment firm HiGro Group, today announced the successful completion of a comprehensive refinancing and growth capital investment through a strategic partnership with Lafayette Square.
The transaction not only refinances existing obligations but also provides additional capital to support Daida’s acquisition strategy and continued organic growth across its core markets.
“This marks a pivotal moment for Daida,” said Natalie Schubert, CEO of Daida. “With the support of Lafayette Square, we are not only strengthening our financial foundation but also fueling our future. This investment enables us to move aggressively on strategic growth initiatives—including targeted acquisitions, innovation in our technology platforms, and expansion of our national footprint.”
Ernest Lyles, Managing Partner at HiGro Group, stated “We’re proud to partner with Lafayette Square and to continue investing in Daida as it enters this next phase of growth. This partnership reflects our shared confidence in Daida’s management team, market position, and vision for the future.”
Lafayette Square invests in growing middle-market companies, with a focus on supporting working-class people and places. Its data-driven, flexible capital approach aligns well with Daida’s mission and national service footprint.
“Lafayette Square is well-aligned with Daida’s mission to help businesses harness the power of data to support their growth strategies,” said Aquil Stinson, Director at Lafayette Square. “Natalie and the Daida team understand how to be adaptive and agile in a rapidly changing atmosphere, making them a promising partner for long-term success.”
