CHILDS Advisory Partners changed its corporate name to Bowstring Advisors. The name change reflects the vision of Founder and CEO Jim Childs and the evolution of the firm’s expanding team of senior bankers.
“We’re the same dedicated, middle-market experts who pride ourselves on being a humble, hungry and smart team. The only difference is our name,” Childs said. “A bowstring joins the two ends of the bow and launches the arrow. The new name better describes our mission to give clients guidance and counsel that propels them and their companies forward.”
The name change was the culmination of a nearly year-long effort that involved outside research and more than 80 one-on-one interviews with employees, private companies, private equity firms and past prospects.
“It’s always a fine line to walk when considering a name change, and we were cognizant of that throughout the process,” said Kara Petracek, vice president of Marketing and Strategy. “Jim’s mandate was clear. Any name change or rebranding should be clear, reflective of our mission and additive to our go-to-market strategy. Our leadership team felt that a transition to Bowstring Advisors met the mark.”
Bowstring Advisors provides middle-market investment banking services. In 2016, the company was named M&A Advisor’s “Boutique Investment Banking Firm of the Year.”
