Retail pricing and promotions expert Matthew Hamory joined AlixPartners‘ growing retail practice as a managing director. He will work out of the Boston office and further expand the firm’s expertise in retail pricing and promotions, as well its expertise across the grocery, club-store and pharmacy sectors.
Hamory previously worked at professional-services firm KPMG, where he was a principal and co-leader of the consumer and retail strategy practice. Prior to KPMG, he was a partner at consultancy Oliver Wyman and co-leader of the North American retail practice at the firm.
In all, Hamory has more than 19 years of experience in retail and consumer consulting, specializing in crafting transformational pricing, promotions and other value-strategy programs for his clients, with a focus on customer analytics and market data. He also has significant experience across a broad spectrum of other areas, including merchandising, category management, customer experience and marketing optimization.
“Matt adds yet even more firepower to AlixPartners’ impressive retail offerings and capabilities,” said Simon Freakley, CEO of AlixPartners. “His world-class pricing and promotions expertise along with his expertise in such areas as transformation in retail and moving corporate cultures from conflict to collaboration will be very beneficial to companies looking to make step-change improvements in their performance.”
