Bank of America is serving as the administrative agent and lead arranger of a new $3.15 billion asset-based credit agreement for Macy’s. The agreement is part of $4.5 billion in new financing for Macy’s.
Branding has become the buzz word of the 21st century for marketers promoting their products. But brands themselves have value and can be used as collateral when structuring a loan. Hugh Larratt-Smith explains how these loans are created and explores the successes and the pitfalls of lending against brands.