The use of patents as loan collateral by early stage companies is extremely rare. But these companies can unlock the collateral value of their patents and secure cost-effective financing by using insurance to transfer business viability risks.
Branding has become the buzz word of the 21st century for marketers promoting their products. But brands themselves have value and can be used as collateral when structuring a loan. Hugh Larratt-Smith explains how these loans are created and explores the successes and the pitfalls of lending against brands.