SLR Digital Finance completed the funding for a $5 million credit facility for Audigent, a data activation, curation and identity platform for the media industry.
Audigent’s next-generation curated marketplaces – SmartPMPs, ContextualPMPs and CognitivePMPs – are changing how data and identity are actioned across programmatic media channels. Pioneering how data is applied to and optimized against inventory supply, Audigent packages first-party audiences, contextual and other predictive data sets with premium inventory through private marketplaces (PMPs) across programmatic channels, including display, video, native and CTV. Powering its suite of privacy-centric products, Audigent’s Hadron ID maximizes addressability and monetization of data and media at scale without using cookies and is at the forefront of futureproofing identity for media agencies, brands and publishers.
The proceeds provide the business with additional working capital as the company continues to scale the platform and onboard new advertisers and agencies.
“We are excited to have chosen SLR as our partner for our credit facility as their team has deep sector experience and is uniquely knowledgeable about our business, its partners and its clients,” Drew Stein, CEO and founder of Audigent, said. “The data and media ecosystems are at an exciting crossroads ripe with opportunity – it’s great to have a partner like SLR supporting our company’s growth and the broader media ecosystem.”
“We are thrilled to partner with Audigent as they accelerate their growth and continue to provide unique data solutions to advertisers,” Jeffrey Austin, SVP of business development at SLR Digital Finance, said. “As the industry continues to shift towards first-party data and curated marketplaces, Audigent is perfectly positioned to help brands and agencies with the transition.”
