Monroe Capital acted as lead arranger and administrative agent on the funding of a senior credit facility to support Digital Media Solutions’ (DMS) continued growth and acquisition of W4.
Based in Clearwater, FL, DMS is a performance marketing and advertising company that provides end-to-end customer acquisition solutions. It is owned by management and Toronto-based private equity firm, Clairvest Group.
W4 provides technology platforms to manage, track and optimize online response-based campaigns, helping advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action basis.
The acquisition of W4 aligns with DMS’ continued growth strategy and marks the sixth tuck-in acquisition completed by DMS since its partnering with Clairvest in March 2016.
