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Home Deal Announcements

Lawrence Financial Closes $150MM in Deals, Fuels Growth for Sprinkles CPG

Despite ongoing volatility in the debt markets, Lawrence Financial has closed more than $150 million in transactions this year, including a recent deal supporting the retail rollout of Sprinkles Cupcakes’ new CPG division.

byRita Garwood
September 15, 2025
in Deal Announcements, News

Despite headwinds from tariffs and shifting political initiatives creating uncertainty in the debt markets, Lawrence Financial has successfully closed 22 transactions totaling more than $150 million year to date.

These deals have ranged from $55 million asset-based line of credit to a $500,000 SBA loan for small business growth, showcasing the breadth of solutions it delivers.

A standout example this month is its financing for Sprinkles CPG, the newly launched consumer packaged goods division of Sprinkles Cupcakes. The division focuses on premium chocolates and packaged products inspired by Sprinkles’ iconic cupcake flavors, already rolling out into major retailers such as Walmart and Target.

Sprinkles CPG is rapidly growing and backed by its sponsor, who continues to support the entity. To provide additional runway, Lawrence Financial placed and structured a facility that leveraged the company’s AR, inventory, and intellectual property, unlocking new capital while preserving flexibility for future growth.

This transaction exemplifies the firm’s ability to unlock value from multiple collateral classes and craft innovative structures that traditional lenders might overlook.

 

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