SSG Capital Advisors served as investment banker to HS Group, d/b/a ZOTA Payment Services and Direct Payment Services, in the sale of substantially all of its assets to Kaylad. The transaction closed in June 2026.
SSG was retained in February 2026 to conduct a targeted marketing process, identify strategic and financial buyers and solicit offers for the company’s assets. In collaboration with the receiver and his legal team, SSG developed and executed a strategy designed to reach buyers with relevant payments expertise and the ability to transact in a complex receivership. Through this process, SSG generated strong market engagement and secured multiple offers for the company’s assets.
Following negotiations with prospective bidders, the offer submitted by Kaylad was determined to be the highest and best proposal. SSG’s experience managing competitive sale processes in contentious stakeholder environments enabled the receiver to maximize value, preserve continuity for the company’s merchant base, and bring finality to a longstanding dispute.
Other professionals who worked on the transaction include:
- Randy L. Royal of Randy L. Royal, PC, court-appointed Receiver of HS Group
- Bradley T. Hunsicker and Patrick R. Akers of Markus Williams LLC, counsel to HS Group
