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Home Deal Announcements

HSBC Innovation Banking and EIFO Renew Commitment to Keepit

The move reinforces Keepit’s financial foundation as the company enters its next phase of growth, including the expansion of its AI-powered data governance and compliance services.

byBrianna Wilson
July 2, 2026
in Deal Announcements, News

Keepit, a vendor-neutral and immutable cloud dedicated to SaaS data protection, renewed and upsized its credit facilities to $90 million, with continued support from the Export and Investment Fund of Denmark (EIFO) and HSBC Innovation Banking. The move reinforces Keepit’s financial foundation as the company enters its next phase of growth, including the expansion of its AI-powered data governance and compliance services.

The refinancing maintains total facilities at $90 million, consolidating and extending terms to align with Keepit’s accelerated growth roadmap. Proceeds will support product innovation ― in particular, the buildout of Keepit’s emerging AI service portfolio ― as well as expanded go-to-market capacity and deepened penetration of the enterprise segment.

“The numbers speak for themselves: We have delivered the growth we committed to, and our banking partners have responded by doubling down on their support,” Morten Felsvang, co-founder and CEO of Keepit, said. “This refinancing gives us the runway to pursue the next big milestones: deepening our enterprise penetration, scaling our global channel, and bringing to market a generation of AI-powered services that turn backup data into a live business asset. The opportunity in front of us has never been larger.”

Frederik Schouboe, co-founder and chief visionary officer at Keepit, added, “We built Keepit on a simple belief: Every organization needs a trusted source of truth — a data fabric that is independent, immutable, and always available. As AI reshapes the enterprise, that foundation becomes exponentially more valuable. We are evolving beyond protection, enabling customers to discover, govern, and activate their data with confidence. This financing accelerates our ambition to transform trusted data into intelligence, insight, and action at scale.”

Sebastian Penn, head of Nordics at HSBC Innovation Banking, said, “This latest refinancing and upsizing reflects the strength of our long-standing relationship with Keepit, EIFO and its investors. We are delighted to have supported the company over a number of years, growing with them as they reach new milestones. We are proud to support the growth journeys of innovators like Keepit, who are demonstrating the strength of the Danish ecosystem on the global stage.”

Signe Thustrup Kreiner, CCO SME at EIFO, added, “From EIFO’s perspective, Keepit is an outstanding example of what Danish tech can achieve on a global stage. The performance over the past year has exceeded expectations, and the roadmap ahead ― particularly the development of AI services built on top of a uniquely trusted data foundation ― represents a significant opportunity. We are delighted to renew and extend our partnership as Keepit enters this exciting new phase.”

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