CIBC Innovation Banking provided growth capital financing for Toronto and Palo Alto, CA-based Taplytics, a single platform for enterprise marketers and engineers to optimize the digital customer experience.
The additional capital will help accelerate Taplytics’ customer acquisition strategy and growth plans across North America and Europe.
“The Taplytics team has optimized the customer journey through tailored marketing solutions that provide an authentic brand experience while placing customer privacy first,” Youssef Kabbani, director in CIBC Innovation Banking’s Menlo Park, CA, office, said. “In addition to its unique platform, the company has built a team dedicated to innovation in the MarTech space that positions Taplytics for accelerated growth.”
“As a product-focused company committed to innovation, we are very excited to be working with the CIBC Innovation Banking team,” Aaron Glazer, CEO and co-founder of Taplytics, said. “This is a team that understands the space and the needs of a growing software company. They offer a breadth of services and expertise that will help us along our steep growth trajectory. We look forward to working together with CIBC Innovation Banking as we grow in the future.”
