Cerebro Capital, a commercial loan marketplace, appointed Chris Dalo executive vice president and Michele Hsu vice president of marketing. Together, Hsu and Dalo will build out Cerebro’s business development and marketing to support new client demands.
Cerebro Capital was started in 2017 to help middle-market companies navigate the corporate loan market. Cerebro has grown since its inception and today works with thousands of borrowers to connect them to lenders from more than 1,500 lending institutions for credit facilities and loans. Cerebro has delivered more than $2.5 billion of committed loan proposals through its marketplace and is experiencing growth, particularly in the asset-based financing segment.
“As our team worked hard to become a best-in-class, tech-forward marketplace for corporate borrowing, our need for best-in-class, tech driven leaders became greater and greater,” Matt Bjonerud, founder and CEO of Cerebro Capital, said. “After a careful search, we’re thrilled to welcome industry veterans as esteemed as Chris and Michele to join our team. Their financial acumen and experience growing businesses is welcomed and a strong cultural fit for our growing organization.”
Dalo join ed Cerebro as the organization’s first executive vice president. In his role, Dalo will be responsible for leading revenue growth both tactically and strategically. He has more than 30 years of experience building, growing and leading commercial lending businesses at banks, non-banks and financial technology companies both in the U.S. and internationally. Dalo began his career at GE and GE Capital before moving to Standard Chartered Bank, where he oversaw all credit functions for several countries and thousands of business development originators. He then went on to join the leadership team of a direct non-bank lender.
Hsu joined Cerebro as the organization’s new vice president of marketing. In her role, Hsu is responsible for strategic growth marketing. Hsu has more than 30 years of experience as a hands-on marketing leader for competitive businesses. With a background in database and business analysis, Hsu has developed growth strategies for multiple companies in the financial sector. In a previous role as chief marketing officer for a specialty financial services company, Hsu also led marketing positioning initiatives, branding and campaigns across all channels, including digital, social media and traditional media.
