Buyerlink, an online auction marketplace for performance-based marketing, secured a $40 million senior secured credit facility with Zions Bancorporation, dba California Bank & Trust (CB&T).
The new credit facility enhances Buyerlink’s financial flexibility and strengthens its capital structure, supporting the company’s continued growth.
“This financing provides additional balance sheet flexibility and supports our long-term growth strategy,” Payam Zamani, founder and CEO of One Planet Group, Buyerlink’s parent company, said. “We’re pleased to partner with California Bank & Trust as we continue to invest in and strengthen our leadership in the AI-driven ad tech space.”
Jaime Keane, senior vice president, commercial banking group at CB&T, said, “We are impressed with Buyerlink’s continued growth, both organically and via strategic acquisitions. We are proud to support the company with a financing solution that aligns with their growth trajectory and operational strength.”
