Aqua Finance, a provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, formed a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs and powersports, in collaboration with original equipment manufacturers (OEMs) including Brunswick, E-Z-GO, KTM North America and Winnebago Industries. The new program is designed to streamline processes for dealers by integrating Aqua’s retail financial services with inventory floorplan financing from inventory finance delivering enhanced operating efficiency, cash flow conversion and interest savings.
“This initiative demonstrates our dedication to providing efficient, comprehensive financing solutions that drive growth for dealers across key industries,” Greg Wigent, executive vice president of growth initiatives at Aqua, said. “By collaborating with OEMs and leveraging Wells Fargo’s inventory management expertise, we’re empowering dealers to deliver an exceptional client experience while expanding their businesses.”
To support the program, Aqua has also launched a platform that digitally integrates the entire process, from pre-qualification and underwriting to finalizing agreements, e-signatures and automatic floor plan settlement.
“Our clients have been asking for these options and solutions to help implement a seamless experience for their customers,” Chad Lyon, managing director of inventory finance for Wells Fargo Commercial Banking, said. “We are excited to offer an innovative new program that can help create an end-to-end experience for our clients.”







