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Home Deal Announcements

Assembled Brands Partners with Swag Golf to Fuel Global Omnichannel Expansion

The partnership focuses on providing Swag Golf with revolving working capital that scales in lockstep with its performance, allowing the Swag team to accelerate inventory turnover, optimize cash conversion and maintain operational independence.

byBrianna Wilson
March 23, 2026
in Deal Announcements, News

Assembled Brands partnered with Swag Golf, the Illinois-based innovator transforming golf into a high-style lifestyle category. Its recent expansion, while significant, created a classic working capital gap. As the brand scaled into new retail doors and expanded its manufacturing footprint across the U.S. and Southeast Asia, the need for a more dynamic capital structure became clear.

“Swag Golf is exactly the kind of ‘category killer’ we look for: a brand with remarkable operational discipline and a resilient business model,” Jeffrey Mangiafico, senior vice president of originations at Assembled Brands, said. “By unlocking the value in their high-quality AR portfolio and inventory, we are providing the liquidity required to match their strategic roadmap without the friction of traditional banking.”

The partnership focuses on providing Swag Golf with revolving working capital that scales in lockstep with its performance, allowing the Swag team to accelerate inventory turnover, optimize cash conversion and maintain operational independence.

“As we’ve scaled our footprint into major retail and high-stakes licensing, we required a capital partner that understood the unique cadence of our growth,” Henry Cowie, president of Swag Golf, said. “Assembled Brands stood out because they offered a scalable, flexible structure that respects our autonomy. Their approach ensures we have the fiscal foundation to meet worldwide demand while staying focused on redefining golf culture.”

With new customer acquisition hitting record levels and a major growth year in 2026 on the horizon, Swag Golf is now equipped with the financial agility to match its creative vision. This partnership ensures that as the brand continues to dominate the golf world, its capital structure will be just as resilient and forward-thinking as its designs.

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