Alkami Technology, a digital sales and service platform provider, launched Alkami Engage, a digital adoption and analytics platform designed to help financial institutions accelerate digital banking adoption, improve user engagement and gain near real-time visibility into user behavior.
Alkami Engage provides in-application guidance and behavioral analytics to help banks and credit unions better understand how retail and business users interact with digital banking across web and mobile experiences. Integrated directly into the Alkami Digital Banking Platform, it captures near real-time user interactions including page views, clicks, feature usage and journey progression.
“A key priority for us is making sure members get real value from their digital banking experience,” James Hilton, vice president, product management, digital product development at Mountain America Credit Union, said. “Alkami Engage will give us the behavioral insight and context we need to understand how members are using the platform, identify moments that matter and make informed improvements that simplify and strengthen the overall experience.”
These insights empower product, digital and experience teams to identify drop-offs, optimize user flows and measure adoption against key performance indicators tied to return on investment (ROI). With composable dashboards and flexible configuration, financial institutions can deliver targeted, behavior-driven messaging based on user segmentation.
“Financial institutions invest heavily in digital transformation but often lack visibility into user behavior,” Benjamin Conant, chief product officer at Alkami, said. “Alkami Engage delivers real-time behavioral insights and in-app guidance to reduce friction, improve onboarding and self-service and enable personalized digital experiences that drive growth and efficiency.”
Alkami Engage’s walkthroughs, tooltips, announcements and prompts are designed to help simplify complex workflows like bill pay, transfers, payments and treasury management tasks.
