InvestiFi, a digital investment solutions provider, signed a strategic partnership with Bankjoy, a digital banking provider.
Through this partnership, financial institutions utilizing Bankjoy’s digital banking platform will have the opportunity to offer their members and customers access to invest in stocks, ETFs and crypto trading directly from their checking accounts. This includes access to InvestiFi’s exclusive portal of financial education materials.
“With deposit outflows to platforms like Robinhood accelerating, community banks and credit unions must meet members where they already are; inside their banking app,” Weiwei Duncan, co-founder and chief operating officer of Bankjoy, said. “By embedding wealth management tools directly into digital banking, they not only keep members engaged with their own products, but also strengthen loyalty and competitiveness in a fast-changing market. Bankjoy is proud to partner with InvestiFi to deliver this capability through our platform.”
Kian Sarreshteh, CEO of InvestiFi, added, “At InvestiFi, we continue to strive to support financial institutions with cutting-edge in-house investing solutions. Partnering with Bankjoy, a well-respected and trusted platform that supports banks and credit unions, allows us to extend our reach and help more financial institutions across the U.S., providing them with the tools they need to offer seamless digital investing experiences. Our collaboration with Bankjoy highlights our combined commitment to supporting and enhancing member engagement to increase retention and ensuring that financial institutions continue to innovate.”
