Rosenthal Capital Group (RCG), a private commercial finance firm in the United States, completed three asset-based lending deals with emerging brands in the footwear, jewelry and apparel sectors. The transactions were closed by RCG’s CPG+ division.
A footwear company with sales largely through Amazon FBA marketplace was experiencing growth. The company had expanded into wholesale in 2025, and with numerous purchase orders from retailers streaming in, the company was in need of a new incremental working capital solution. RCG was able to provide a $5 million asset-based facility to support the company’s aggressive growth plans.
A jewelry business licensing an industry name for a new lower price point product line was seeking an asset-based lending solution to fuel that particular growth opportunity for the brand. RCG stepped in to provide a $2 million facility to support the new product line.
A womenswear brand was looking for a lender to grow with the company. RCG provided a $1.5 million facility to support the company’s expansion plans.
“All three of these deals are representative of RCG’s expertise with helping emerging brands think creatively about how best to finance and support rapid growth, without diluting ownership or giving up too much equity in the company,” said Andrew Barone, SVP and Head of the CPG+ division at RCG. “Growing companies like these need experienced and thoughtful lenders that can offer much-needed liquidity for brands to expand product lines, build inventory and fuel continued sales growth.”
