Moore, a constituent experience management company, has appointed Maureen McNally as chief digital growth officer. In this newly created role, McNally will lead efforts to scale revenue for Moore’s extensive digital marketing capabilities and expand the impact of SimioCloud, the company’s data and technology platform serving the purpose-driven sector.
“I am thrilled to be joining Moore as chief digital growth officer and helping the purpose-driven sector realize greater success through the boundless opportunities that only Moore can provide,” McNally said. “It’s an exciting time to join a company so deeply focused on innovation and client success.”
McNally joins Moore from MissionWired, where she served as chief growth officer. She brings more than a decade of strategic digital experience, having led breakthrough campaigns that delivered measurable impact for nonprofits and political movements nationwide.
“Having Maureen join our team will accelerate the digital expansion of SimioCloud’s data offerings, including enhanced email audiences and more,” Doug Kaczmarek, chief data officer of Moore, said. “Her depth of experience will prove invaluable as we continue to innovate and provide organizations with highly dependable, more intelligent ways to reach new donors.”
“Appointing Maureen is a key step in Moore’s digital expansion strategy, and we’re thrilled to have her on board,” Gretchen Littlefield, CEO of Moore, said. “With hundreds of digital marketers executing complex campaigns, deep investment in influencer-driven marketing, rapid AI adoption for scalability, integration with all major DSPs, expanded digital data from SimioCloud and 80% of our production now digital, Moore has built the platform to deliver omnichannel digital marketing like no other in the industry. The innovation we’re driving is helping our clients go farther and faster in the digital space to reach, convert, and cultivate the modern donor.”
