o15 Capital Partners, through its Emerging America Credit Opportunities (EACO) fund, provided a $30 million senior secured “last-out” term loan as part of a $75 million unitranche facility, along with an equity co-investment, to support the acquisition of SiteSpect by Monetate, a portfolio company of Centre Lane Partners (CLP). The transaction also refinances Monetate’s existing debt and enables the integration of SiteSpect, forming a platform for AI-driven personalization and testing.
“Monetate and SiteSpect form a high-quality software platform with real technical depth, strong unit economics, and a growing role in digital customer engagement,” Brian Morris, chief investment officer at o15, said. “We’re pleased to back a leadership team whose mission and approach align with our values around performance and inclusive growth.”
‘We’ve built a strong working relationship with o15 across multiple transactions,” Kenneth Lau, managing director at CLP, said. “They consistently help drive outcomes through thoughtful structuring, speed and deep domain knowledge. We’re pleased to continue that partnership on this transaction.”
