Western Alliance Bank unveiled plans to unite all of the bank’s divisions under the Western Alliance Bank brand. By year-end, six division bank brands – Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank – will take on the Western Alliance Bank name. The bank’s AmeriHome Mortgage subsidiary and its affiliate Western Alliance Trust Company will continue with their current names.
“An exciting milestone as we continue to advance our national commercial bank strategy is achieving brand unity. By year-end, the markets we serve and the clients who are so important to us will know us as one strong bank, offering unmatched industry expertise and unparalleled, best-in-class service,” Ken Vecchione, president and CEO of Western Alliance, said. “As we move forward as one brand, our clients will enjoy seamless access to specialized services available through our national business lines, delivered by people they trust. Clients will continue to work with the bankers they know. Relationships will remain exactly as they are today. We will continue to honor the history and customer loyalty associated with our legacy brands under Western Alliance Bank.”
