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Ultimate Finance Appoints New Sales Director to Accelerate Asset Finance Growth

Paul Hansen brings over 30 years’ asset finance sales experience, including more than a decade in senior leadership roles across both lenders and brokerages. He will lead the asset finance sales strategy, accelerate new business growth and deepen engagement with Ultimate Finance’s broker network nationwide.

byBrianna Wilson
September 11, 2025
in News, People

Ultimate Finance appointed Paul Hansen in the newly-created role of asset finance sales director. Hansen brings over 30 years’ asset finance sales experience, including more than a decade in senior leadership roles across both lenders and brokerages. He will lead the asset finance sales strategy, accelerate new business growth and deepen engagement with Ultimate Finance’s broker network nationwide.

“Ultimate Finance is committed to investing in people and driving significant, sustainable growth through strong, meaningful partnerships with our broker network,” Hansen said. “I’m delighted to join the senior leadership team, and my focus is on elevating the profile of Ultimate Finance to our existing broker network and forging new introducer relationships. The future holds tremendous promise and I’m excited for the growth journey that lies ahead.”

“Paul’s decades of asset finance experience and broker insight make him a great fit for our values,” Andrew Ribbins, group head of sales at Ultimate Finance, said. “His passion for developing talent comes at an exciting time as we scale our asset finance proposition with brokers.”

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