Trinity Capital, an alternative asset manager, committed $15 million in growth capital to Kard Financial, a commerce media network that helps fintechs and financial institutions drive usage, loyalty and engagement through merchant-specific rewards.
“Kard’s approach to loyalty programs modernizes outdated systems and creates greater accessibility across the entire ecosystem,” Phil Gager, senior managing director of tech lending at Trinity Capital, said. “We are excited to partner with their team as they continue to innovate within the rewards industry.”
This capital infusion will help Kard scale operations and further expand into new markets.
“Kard started as a point solution helping our fintech and card issuer partners offer merchant-funded rewards, and has evolved into a scaled commerce media network,” Ben Mackinnon, CEO of Kard, said. “With spend data aggregated across debit, credit, receipts and other sources, we can see how consumers actually spend — and, more importantly, what motivates them to switch. That insight lets us create measurable, incremental value for both financial institutions and merchants.”
