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Sterling Commercial Credit Rebrands as Great Elm Commercial Finance

The secured lender expands its product offerings into healthcare while aligning its brand identity with parent company Great Elm Specialty Finance.

byRita Garwood
April 15, 2025
in News

Sterling Commercial Credit has rebranded in response to its product expansion, accelerated company growth, and renewal of its corporate vision. At the heart of this rebranding is a change of the company’s name to Great Elm Commercial Finance (“Great Elm CF”), aligning with its parent, Great Elm Specialty Finance.

Headquartered in Nashville with offices in Detroit, Chicago, and Washington, D.C., Great Elm CF offers a comprehensive suite of secured lending solutions, including asset-based revolving loans, secured term loans, and unitranche structures. The strategic rebranding as Great Elm CF encompasses the company’s expanded product offering into the healthcare industry and a deep commitment to creating innovative financing solutions for small and medium-sized businesses nationwide.

“Our rebranding marks an exciting new chapter as we expand our capabilities across multiple industries,” said Michael Keller, CEO of Great Elm Commercial Finance. “In addition to the industries we have historically served, we are excited to now offer tailored financing solutions to businesses in the healthcare industry, meeting the growing demand for specialized capital in this vital sector.”

Positioned for Continued Growth

Great Elm Commercial Finance will continue its legacy of delivering flexible and reliable secured financing solutions, while enhancing its product offering to serve a broader range of clients and industries.

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