SSG Capital Advisors acted as the investment banker to Caveman Foods in the placement of a convertible note by Carmenta Capital Co-Investments. The financing will provide liquidity to scale Caveman Foods’ business and support growth initiatives.
Caveman produces paleo-inspired nutrition bars, protein bars, granola bars and jerky. Its entire product portfolio is paleo, gluten-free, dairy-free, soy-free, peanut-free and contains no refined sugar. Products are sold through big-box retailers, national grocery chains, independent storefronts as well as its e-commerce platform.
SSG was retained to secure additional liquidity in order to fund the company’s projected cash needs and growth plan. SSG brought together multiple investors to propose term sheets. Caveman chose Carmenta as it offered the capital to execute on its long-term objectives.
Alfredo B. D. Silva, Blair K. George and Elizabeth Beutel of Morrison & Foerster served as counsel to Caveman Foods. Melissa T. Sanders, Alexander Hernaez, Wei Li and Alexander Kerzhner of Fox Rothschild served as counsel to Carmenta.
