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SSG Advises Sandy Alexander in Sale of Substantially All Assets to Marth Group

SSG was retained in February 2026 to explore the company’s strategic alternatives, including a sale of the business. SSG conducted a comprehensive marketing process that attracted interest from strategic and financial investors, who engaged in a thorough review of the business.

byBrianna Wilson
July 31, 2026
in News

SSG Capital Advisors served as the investment banker to Sandy Alexander in the sale of substantially all assets to the Marth Group. The transaction closed in July 2026.

SSG was retained in February 2026 to explore the company’s strategic alternatives, including a sale of the business. SSG conducted a comprehensive marketing process that attracted interest from strategic and financial investors, who engaged in a thorough review of the business. The company received multiple offers and ultimately pursued a sale of substantially all assets to the Marth Group through Article 9 of the Uniform Commercial Code. SSG’s experience in the business services industry and ability to manage complex stakeholder dynamics enabled the company to maximize the value of its assets in an expedited timeframe. In addition, the sale of substantially all assets to the Marth Group preserves jobs, allows the legendary Sandy Alexander brand to continue and positions the business for growth under new ownership.

Other professionals who worked on the transaction include:

  • Mark E. Freedlander, Timothy P. Malloy, Cassandra Sepanik Shoemaker and Jacob R. Broadway of McGuireWoods, counsel to Sandy Alexander
  • Mark Welch (chief restructuring officer) and Michael Gaul of J.S. Held, financial advisor to Sandy Alexander
  • Regina Stango Kelbon, Michael C. Graziano, Erin O’Brien Harkiewicz and Carla C. Concha of Blank Rome, counsel to the secured lender;
  • Michael Grau and Jennifer Botter of Focus Management Group, financial advisor to the secured lender
  • Shigenobu Itoh, Tyler Van Matre and Grant Hogan of Rutan & Tucker, counsel to the Marth Group
  • Ben Wu of PNCL Advisory Services and Ivy Lee of Altaveris Advisory, financial advisors to the Marth Group
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