CAN Capital, a technology-driven small business specialty finance company, appointed Edward J. Siciliano chief executive officer. Siciliano brings over 30 years of experience in commercial financing, sales, marketing and operations to his new position.
Siciliano joins CAN Capital most recently from Marlin Business Services, a nationwide provider of commercial financing and depository products. While at Marlin, Siciliano served in roles including chief operating officer, interim chief executive officer and executive vice president and chief sales officer. During that time, he was responsible for turning around Marlin post-financial crisis by rebuilding the sales force, adding new products, improving operations and driving optimal risk-adjusted returns for all segments, resulting in double-digit ROE and more than fivefold growth in originations.
After beginning his career at Xerox, Siciliano worked at AppliedTheory and ALK Technologies, leading each company’s Sales and Marketing department.
“Ed is a proven leader with deep industry knowledge and a strategist who is skilled at driving business growth,” said Gary Johnson, CAN Capital’s executive chairman. “Throughout his career, he has served the needs of small businesses while building loyal teams that deliver innovative products and a great customer experience. These skills will be invaluable as CAN Capital finds new ways to deliver on its mission of helping small businesses succeed.”
“It’s rare to have the opportunity to work with a company that is a pioneer in its space, yet has so much growth potential,” said Siciliano. “CAN Capital’s experience, brand recognition, data, and partner relationships make it uniquely positioned to support the expansion of the small businesses that drive the U.S. economy. I look forward to building a leadership team and working together to expand our offerings, invest in talent and technology, and help our customers grow.”
Established in 1998, CAN Capital is a fintech pioneer in alternative small business finance, having provided access to over $7 billion in capital for over 81,000 small businesses in a wide range of locations and different business types. It makes capital available to businesses through business loans made by WebBank and through Merchant Cash Advances made by CAN Capital’s subsidiary CAN Capital Merchant Services.
