SG Credit Partners, through its consumer products division, welcomed Serenity Kids to its portfolio. SG provided a debt facility that will support Serenity Kids’ continued innovation and retail expansion.
“Our mission is to improve the well-being of all children by making it easier for parents to feed their kids the healthiest food” Kirk Lin, vice president of finance at Serenity Kids, said. “Partnering with SG Credit provides us with the financial support and strategic flexibility to accelerate our growth and reach more families nationwide.”
“By focusing on quality ingredients and thoughtful product development, the team at Serenity Kids has built a remarkable brand that resonates with parents seeking better nutrition options for their children,” Evan Waggoner, director at SG Credit Partners, said. “We’re excited to support their ongoing success as they expand their reach in the baby food category.”
