CHICAGO — SG Credit Partners, through its Consumer Products division, has established a new debt facility with Hiyo, a non-alcoholic “social tonic” brand using a blend of functional ingredients including adaptogens, nootropics, and botanicals. The announcement follows Hiyo’s recent Series A funding round led by Constellation Brands.
“We are grateful for the partnership with SG Credit Partners, whose investment reinforces the strength of our brand and vision,” said Evan Quinn, Co-Founder and CEO at Hiyo. “With their support, we can continue our momentum, bringing Hiyo’s stress-relieving and mood-boosting social tonics to more people nationwide.”
Within the functional beverage market, Hiyo has gained traction by providing an adaptogen-infused alternative to alcohol that supports relaxation and well-being. The company has expanded its retail presence into major retailers including Target, Whole Foods and H-E-B, secured partnerships with national distributors, and launched new products to meet growing consumer demand.
“Hiyo has demonstrated impressive market momentum by tapping into the growing demand for sophisticated, alcohol-free alternatives,” said Spencer Brown, Managing Director at SG Credit Partners. “We are excited to partner with their team and support their continued expansion.”
