SG Credit Partners, through its SG Consumer Products division, partnered with a plant-based snack brand, providing a $6 million senior debt investment. The partnership will provide additional capital to support the company’s continued retail expansion and product innovation.
SG has experience lending to food and beverage brands, particularly those facing working capital constraints as they gain distribution across the U.S. and internationally. The financing structure aligned with the strategic financial objectives of the brand and created a partnership focused on driving omnichannel growth.
The plant-based protein supplement market is anticipated to grow in the U.S. at an 8.1% CAGR, largely led by consumer focus on healthy alternatives to traditional snacks and growing support of veganism. The brand for this investment established itself early in the plant-based market and has stayed true to its mission of energizing consumers through plant-powered food.
“We’re excited to partner with this exceptional brand and provide fuel for future growth and product expansion,” Spencer Brown, managing director at SG Credit Partners, said. “They’re focused on providing healthy, plant-based protein to everyone. It’s rewarding to see the momentum they’re gaining and we’re happy to be part of their journey.”
