SG Credit Partners, through its consumer products division, made a senior debt investment in Murphy’s Naturals, an outdoor lifestyle brand on a mission to help people enjoy life outdoors with plant-powered mosquito repellents and personal care products.
“We’re thrilled to be partnering with SG Credit Partners as we enter our next chapter of growth,” Geoff Keegan, chief operating officer at Murphy’s Naturals, said. “Their support allows us to double down on our core mission: developing effective, plant-based products that help people enjoy life outdoors.”
The investment from SG will provide Murphy’s Naturals with flexible growth capital to further scale operations, expand distribution and fuel ongoing innovation in the better-for-you outdoor category.
“Murphy’s Naturals is an exceptional brand tapping into the sweet spot between performance and purpose,” Evan Waggoner, director at SG Credit Partners, said. “Their products are as effective as they are ethical, and we’re excited to support their mission of helping people spend more time outside—safely and naturally.”
