Can Do Brands, backed by Decoro Home, with strategic support from the wholesale and industrial division of SB360 Capital Partners and Hilco Receivables, completed the acquisition of the intellectual property and select e-commerce assets of Honey-Can-Do International, a company in the home storage and organization category.
SB360, in conjunction with Hilco, provided support throughout the structuring and execution of the transaction. In addition, SB360 and Hilco provided strategic services during the transition of the business and will continue to be involved in an advisory capacity as Can Do Brands executes its plan for this platform.
This acquisition includes a comprehensive portfolio of trademarks, patents, copyrights, domain names, e-commerce brands and long-established marketplace accounts. Notable brands acquired include Honey-Can-Do, PERCH and ZEVRO.
The transaction agreement was signed in January 2025, initiating a multi-month transition process that has now been successfully completed. The acquisition was carried out pursuant to an Article 9 secured party sale under the Uniform Commercial Code, executed through an asset purchase agreement with Honey-Can-Do’s secured lender.
“This acquisition positions us to revitalize and grow a brand that consumers already trust,” Jennifer Vento, senior manager, eCommerce at Can Do Brands, said. “Honey-Can-Do has built a strong reputation for accessible, space-saving solutions across a wide range of categories—and we’re excited to build on that foundation.”
Can Do Brands plans to invest in relaunching core products, introducing new designs and expanding reach across both traditional retail and digital marketplaces. The company is focused on combining quality, affordability and functionality to meet the evolving needs of today’s consumers.
“We’re looking forward to working closely with our retail partners to deliver fresh, relevant and reliable solutions that enhance how people live and organize their homes,” Vento said.
