Rosenthal & Rosenthal named Cassie Rosenthal chief marketing officer, making her the first woman in the company’s 84-year history to join the C-suite.
In her new role, Rosenthal will continue to manage business development strategy and marketing efforts for the company. Since joining her family’s business in 2012, she has led the efforts to elevate the firm’s branding by transforming its website, content and messaging, advertising, social media and public relations. Rosenthal has also worked to diversify the firm’s target client base and most recently was instrumental in developing and launching Pipeline, the firm’s newest division focused on e-commerce and direct-to-consumer companies.
“We could not be prouder of Cassie’s accomplishments and of her immeasurable contributions to our firm these past 10 years,” Peter Rosenthal and Ken Kleiner, co-presidents of Rosenthal & Rosenthal, said. “We are so fortunate to have Cassie representing our family and positioning our brand as it continues to grow and evolve into the future.”
“I am thrilled to be named chief marketing officer and honored to be the first woman C-suite executive at Rosenthal in our 84-year history,” Cassie Rosenthal said. “I love what I do, I care deeply about our business and our industry and I am energized about the many opportunities on the horizon to continue to grow our family business in creative new ways.”
