Rosenthal Capital Group (RCG), a private commercial finance firm in the United States, completed two separate deals with emerging brands in the beauty and food and beverage sectors. The transactions, totaling $7 million, were closed by RCG’s CPG+ division, which specializes in providing non-dilutive growth capital solutions for leading consumer brands.
A California-based clean beauty company was seeking alternative financing to support its growth in retail. RCG was introduced to the client though an equity investor in the beauty space and was able to get comfortable with the deal quickly because the founder had previously sold another beauty brand to a large conglomerate. RCG stepped in to provide a $2 million asset-based loan facility to cover its receivable and inventory financing.
A Vermont-based food manufacturer was looking for new ways to unlock cash flow that was tied up on its balance sheet and was introduced to RCG. Rosenthal was able to provide a $3 million asset-based loan facility to increase cash flow accessibility as well as a $1 million term loan to pay off the client’s old equipment financing lender, a regional bank, as the company is vertically integrated with its own domestic manufacturing plant. RCG also provided an additional $1 million accordion feature for the client to use to purchase new equipment, above and beyond the refinancing facility.
“We understand that emerging brands have complex and unique needs that evolve over time, especially as their businesses scale and expand,” Andrew Barone, senior vice president and head of RCG’s CPG+ division, said. “These transactions are a great example of how RCG can handle all the various debt needs for consumer brands and their balance sheets, for both working capital and fixed assets.”






