Gordon Brothers acquired the Bench brand and all its related intellectual property assets.
Launched in Manchester, UK, in 1989, Bench is one of the first streetwear fashion retailers and until very recently its products could be found in over 20 countries in Europe and North America.
“Streetwear has never been hotter than it is today,” said Ramez Toubassy, president of Gordon Bothers’ brands division. “We are excited to be able to acquire an authentic pioneer in the category and bring our thoroughly modern branding, marketing and business model to bear in reestablishing Bench as a streetwear powerhouse.”
In the short-term, Gordon Brothers will focus on reestablishing the brand’s European e-commerce presence while it re-builds the business’ wholesale footprint in that territory. In North America, Gordon Brothers will continue the brand’s long-standing partnership with Freemark Apparel Brands Group.
This acquisition follows Gordon Brothers’ successful relaunch of the Wet Seal fast fashion retailer as an e-commerce business
