Florida-based community bank, First Home Bank, will now be known as BayFirst, a name that more clearly defines its long-term goals and aligns with its holding company, BayFirst Financial.
The change to BayFirst ensures consistent messaging conveying the values, progressive nature and overall strategic direction of the institution. It also clears up existing confusion about the products and services provided by the bank in addition to residential mortgage, including community banking and commercial lending.
“The name BayFirst reinforces our commitment to community and our goal to become the bank of Tampa Bay,” Anthony N. Leo, CEO of BayFirst, said. “While we will continue to support small business owners and homebuyers across the country through our SBA and residential mortgage divisions, we remain a St. Petersburg-based, independent bank focused on making a difference in our own community and in the lives of those we serve.”
The name unveiling and conversion will be celebrated at a bank-wide. The celebration will then continue throughout the week as BayFirst has additional plans to underscore its renewed commitment to putting the Bay first.
