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Conscious Capital Growth Announces Strategic Partnership with FranDevCo

Conscious Capital Growth formed a strategic partnership with FranDevCo to enhance franchise development for its investment brands, leveraging FranDevCo’s expertise to drive accelerated growth and expansion.

byRita Garwood
March 20, 2025
in News, Deal Announcements

SCOTTSDALE, Ariz. — Conscious Capital Growth LLC (CCG), a leading investment firm specializing in the growth and expansion of high-potential franchise brands, has announced a strategic partnership with FranDevCo, a premier franchise development firm. FranDevCo will manage all the franchise development for CCG’s investment brands. This collaboration will enhance the scalability and market reach of CCG’s portfolio brands, leveraging FranDevCo’s proven expertise in franchise sales, lead generation, and expansion strategies.

“Our collaboration with FranDevCo represents a powerful synergy,” said Heather Elrod, Managing Partner of Conscious Capital Growth. “FranDevCo has a stellar track record in franchise development, and their data-driven, results-oriented approach aligns perfectly with our commitment to drive accelerated growth across our portfolio of brands.”

The partnership brings together Conscious Capital Growth’s deep industry knowledge, operational expertise, and financial resources with FranDevCo’s franchise sales infrastructure and franchisee recruitment capabilities. Together, the companies will support emerging and established brands in achieving sustainable, strategic expansion.

“By combining our investment and operational excellence with FranDevCo’s breadth and depth of expertise in franchise development, offering a best-in-class growth platform for brands expanding their footprint,” said Christo Demetriades, Managing Partner of Conscious Capital Growth.

As part of this partnership, CCG’s Chief Growth Officer, Lauren Wanamaker, will continue to lead CCG’s franchise development efforts under the FranDevCo infrastructure, ensuring a seamless transition and continued momentum for our brands.

FranDevCo has built a reputation for effectively growing brands by developing a robust franchise sales process, leveraging technology, relationships, and proven systems to attract top-tier franchisees. Their leadership team has decades of experience helping brands navigate the complexities of franchise expansion.

“We are excited to join forces with Conscious Capital Growth,” said Sung Ohm, CEO of FranDevCo. “Our shared vision of empowering brands with the right strategies and resources to scale will create incredible opportunities for emerging franchisors. This partnership will allow us to drive faster, more sustainable growth for our clients.” With this partnership, Conscious Capital Growth and FranDevCo are poised to help franchise brands accelerate their development, optimize operations, and create long-term value for franchisees and investors alike.

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