CIBC Innovation Banking provided growth financing to KeyOps, a Toronto-based insights and engagement platform that connects physicians to life science companies. KeyOps will use the funds to invest in product development and expansion into the U.S. market.
Founded in 2020, KeyOps helps improve health care by driving the digital transformation of knowledge and insights exchanged between pharmaceutical commercial teams and health care providers.
“Physician insights play an essential role in helping pharmaceutical companies make strategic decisions – but traditional engagement methods are time consuming and costly,” Peter Doulas, CEO of KeyOps, said. “Our innovative, digital-first approach removes the friction from physician engagement providing pharmaceutical commercial teams with fast, accurate data from a diverse and trusted provider network. We are pleased to work with CIBC Innovation Banking as the team helps us accelerate our growth to the next stage and beyond.”
“We’re really excited to work with KeyOps as it solves a real pain point for both health care providers and pharmaceutical companies,” Amy Olah, managing director in CIBC Innovation Banking’s Toronto office, said. “KeyOps is well positioned to fill the gap as more pharmaceutical commercial teams, physicians and companies shift to digital channels.”
