Chicago Atlantic has announced its role as sole arranger and administrative agent in the funding of a senior secured term loan for Because™ Market (“Because”). Founded in 2017, Because has built a strong reputation for providing high-quality products in the incontinence, personal hygiene, and wellness sectors.
“Because has established itself as a trusted brand in the large but underserved segment of the senior care market,” said David Enright, Partner and Head of Direct Lending at Chicago Atlantic. “We are excited to partner with their talented leadership team to help drive their next phase of growth.”
While Because has primarily operated through direct-to-consumer sales, its recent entry into select CVS and Walmart stores marks a pivotal step in broadening its market presence and unlocking new growth opportunities.
The growing U.S. senior population presents a significant tailwind for Because’s addressable market. Currently totaling approximately 63 million, the senior demographic is projected to increase by 35% over the next 25 years, reaching an estimated 82 million by 2050—representing more than 22% of the total U.S. population.
