B. Riley Securities, a middle market investment bank and subsidiary of B. Riley Financial, served as the exclusive financial advisor to AllOver Media, a portfolio company of Shoreview Industries, in connection with its acquisition of Boxi.
AllOver is amulti-platform OOH advertising company in the U.S., serving a wide range of corporate and government customers and industries, including consumer packaged goods, beer and alcohol brands, the entertainment industry and more. The acquisition will enable AllOver Media’s truck advertising division to bolster existing offerings with technology, inventory and value for marketers in any market, segment or media budget.
Boxi is a California-based tech-infused truck media company. Since its inception in 2017, Boxi has grown to be a truck media company, servicing customers across industries such as wine and spirits, consumer packaged goods, food and beverage and more. The company’s proprietary solution and 24/7 access dashboard allows clients to keep up to date with their campaigns’ progress.
“It’s impossible to ignore the amount of people on roadways today, and we see this trend as an opportunity to aggregate those eyeballs into advertising impressions for our customers,” Jeff Griffing, CEO of AllOver Media, said. “You cannot ad block or change the channel on a 26′ box truck with a beautiful brand message that is next to you on the road. We’re excited to combine the proven impact of large format truck messages with 24/7 customer measurement technology.”
“Having bootstrapped Boxi from a tiny Santa Monica apartment a mere six years ago, I’m proud to say our team now wraps over a thousand trucks a year with customer messages,” Neal Pecchenino, CEO of Boxi, said. “B. Riley understood our concerns kicking off a transaction process and had keen knowledge in identifying the optimal partner.”
“We are thrilled to have worked with ShoreView on another transaction and congratulate them and the Boxi team on an exciting partnership. This combination is a testament to the technological shift we’re seeing in the OOH market and advertisers’ desire to meet the consumer where they are,” Bryant Yu, managing director at B. Riley Securities, said. “Neal is a remarkable, young entrepreneur. He built a national advertising platform from the ground up, and we’re proud to have been part of his story.”
“Our practice is focused on delivering enduring partnerships and sound strategic advice to our sponsor and corporate clients alike,” Clay Bryan, senior managing director, financial sponsors group at B. Riley Securities, said. “I am excited to see this value enhancing transaction come to fruition for AllOver Media and Boxi.”
