Audax Private Debt served as lead investor in providing mezzanine notes to support Sentinel Capital Partners’ investment in Market Performance Group (MPG), a provider of sales strategy, account management, data and analytics, and other outsourced marketing services to health, beauty, personal care and food brands across e-commerce and brick-and-mortar retail channels.
Headquartered in Holmdel, NJ, MPG offers omnichannel capabilities and integrated marketing solutions for a range of strategy and commercialization needs, including strategy and business consulting, omnichannel strategy and services, business analytics and insights, consumer marketing and retail activation, and order to cash/3PL. Its customers include retailers and manufacturers in the consumer-packaged goods industry.
Based in New York, Audax Private Debt is a debt capital partner for North American middle-market companies.
