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Home Deal Announcements

Assembled Brands Extends Flexible Credit Facility to Protein Brand Seeq

The facility will provide Seeq with the working capital needed to accelerate its nationwide retail rollout, scale operations and meet rising consumer demand.

byBrianna Wilson
October 5, 2025
in Deal Announcements, News

Assembled Brands, a provider of capital for growing consumer brands, provided a new credit facility to Seeq, a clear protein brand. The facility will provide Seeq with the working capital needed to accelerate its nationwide retail rollout, scale operations and meet rising consumer demand.

“Seeq’s innovative approach to protein and their disciplined execution have positioned them as a clear leader in a rapidly evolving market,” Kunal Kohli, managing director at Assembled Brands, said. “This isn’t merely a credit facility; it’s a strategic partnership designed to provide the brand with the scalable capital needed to accelerate its mission. We’re providing the fuel for their next phase of growth.”

Keenan Kelly, CEO of Seeq, said, “This partnership with Assembled Brands is a pivotal moment for our business. Their team understands our vision and the unique needs of a fast-growing brand. This capital will fuel our strategic retail growth and also allow us to continue innovating and bringing our products to more consumers seeking a simple, light and delicious way to fuel their day.”

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