Assembled Brands Capital appointed Abby Jonathan as vice president of Originations. In her new role, Jonathan will focus on driving the firm’s origination efforts, as well as expanding its lending portfolio and deepening its presence within the asset-based lending sector.
Jonathan brings a wealth of experience in business development and client relationship management. Prior to joining Assembled Brands, she served as senior business development representative at Ampla, where she played a key role in identifying and cultivating new business opportunities within the fintech and lending markets. Jonathan also previously held the role of sales development representative at BrightEdge, gaining deep experience in sales strategy, market penetration and customer engagement.
“Abby’s extensive experience in driving growth and building strong client relationships in dynamic markets makes her a tremendous asset to our team,” Michael Lipkin, CEO of Assembled Brands, said. “Her strategic vision and ability to identify new business opportunities will be critical in advancing our origination capabilities and delivering flexible, asset-based financing solutions within the consumer products ecosystem.”
At Assembled Brands, Jonathan will leverage her market development skills and deep industry insights to drive the firm’s originations efforts, supporting the company’s commitment to providing tailored, asset-based financing solutions to a wide range of businesses across diverse industries.
