Assembled Brands Capital closed four new financing facilities for CPG brands across multiple industries. These recent partnerships include:
Lunya
Assembled Brands extended a line of credit to Lunya, a luxury sleep and loungewear brand. With support from Assembled Brands, the brand can strategically allocate resources to expand its newer, fast-growing product lines and meet increasing customer demand.
“From our very first call, we could see that the team at Assembled understands our business, our challenges and our potential,” Blair Lawson, CEO of Lunya, said. “They have been supportive and positive and we know that they want us to be successful. Working with Assembled has felt like a true partnership.”
Happy Dad Hard Seltzer & Tea
Happy Dad Hard Seltzer & Tea has experienced rapid growth. With access to a flexible line of credit, the California-based company is well prepared to grow its inventory positions, and scale the business month-over-month without limitation.
BOBABAM
Backed by a seasoned CPG team, BOBABAM, an instant boba beverage brand, is poised to sustain strong growth and category leadership. With access to a flexible line of credit, the brand is well-equipped to expand nationwide distribution and seize new growth opportunities, further solidifying its market presence.
DTC Swimwear Brand
Through this partnership, the direct-to-consumer business is well-equipped to scale production, expand market reach and meet increasing demand, ensuring sustained growth and innovation in the competitive CPG landscape.
“Our latest investments reflect our dedication to fueling long-term success for innovative CPG brands, providing financial flexibility and strategic guidance to navigate their next phases of growth confidently. We empower these visionary companies with the capital they need to thrive and innovate in a competitive market,” said Jeffrey Mangiafico, head of east coast originations at Assembled Brands, said.
“We are thrilled to partner with these high-growth brands and provide much needed capital into the consumer products ecosystem,” Michael Lipkin, CEO of Assembled Brands, said. “The diversity and breadth of brands we love to support is on full display with these investments.”
