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American Investment Council Launches Campaign Highlighting Private Equity’s Support of Small Businesses

National airport advertising initiative showcases PE's role in strengthening U.S. manufacturing and economic growth during National Small Business Month.

byRita Garwood
May 15, 2025
in News

The American Investment Council has launched a new advertisement campaign at Ronald Reagan Washington National Airport to spotlight private equity’s vital role in supporting small businesses across the country. From expanding operations to entering new markets, private equity provides the capital small businesses need to reach their full potential and strengthen their communities.

Private Equity Fuels Small Business Growth in U.S. Manufacturing

Earlier this month, AIC released a new video highlighting Environmental Dynamics International (EDI), a Missouri-based manufacturer of aeration solutions backed by AIC member KKR. Small businesses like EDI across the U.S. benefit from private equity support, which spurs innovation and growth for the businesses that form the backbone of the American economy.

“Private equity means a lot to EDI because it allows us to have the resources we need to grow,” said Scott Hentges, Regional Aftermarket Account Manager.

Research Confirms Private Equity’s Positive Impact on Small Businesses

In 2024, 85% of private equity investment went to small businesses like EDI. A recent report found that the small businesses that private equity supports directly employed over 1.6 million workers across the U.S. economy. These workers averaged $165 billion in wages and benefits and generated $290 billion in GDP. Private equity is helping build a stronger economy by creating jobs, boosting innovation, and strengthening American competitiveness by supporting the growth of small businesses and manufacturing.

AIC is proud to showcase small businesses across the country and highlight private equity’s positive impact in helping them scale, innovate, and compete in the global economy. To learn more about how private equity supports small businesses nationwide, visit: https://www.investmentcouncil.org/smallbusiness/

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