Alvarez & Marsal added Jason Green and Don Johnson as managing directors in its Corporate Performance Improvement practice in Chicago, with Green leading the service offering.
“Jason and Don bring decades of experience in key areas such as consumer segmentation, brand strategy, value proposition development and pricing and digital strategies,” said Joseph Berardino, a managing director and lead of the Corporate Transformation Services and the East Region Corporate Performance Improvement practice. “This expansion is reflective of our ongoing commitment to addressing the complex transformation and corporate performance challenges facing our clients.”
Green has 30 years of combined consulting and marketing experience working with mid-market and large multinationals across B2C and B2B industries operating in developed and emerging markets across North America, Europe, South America and Asia. He was previously the CEO of The Cambridge Group, and, prior to that, spent seven years at McKinsey & Company in the Consumer practice, the Operations practice and the Organizational Performance practice focused on business transformation.
Johnson focuses on developing demand-driven growth strategies through consumer/customer segmentation, value proposition, brand positioning development and overall strategic planning. He previously served as a principal with The Cambridge Group. Prior to joining Cambridge, Johnson selected and oversaw direct venture investments for a private family where he advised the senior teams on strategy and played an active role in governance for select investments. He was also an associate principal at McKinsey & Company and a brand manager at Procter & Gamble.
