Global professional services firm Alvarez & Marsal (A&M) launched its Thailand practice. The first chapter of this market expansion is through Alvarez & Marsal Tax, an affiliate of A&M.
To lead the new Thailand platform, A&M Tax has appointed five seasoned professionals: Anthony Loh, Korneeka Koonachoak, Nu To Van and Stuart Simons as managing directors and Amornphan Oopachodsuwan as senior director. Each brings decades of experience from top-tier accounting firms and deep expertise in their respective fields:
- Anthony Loh, with 28+ years of experience in international tax, transfer pricing and legal services, is a specialist in supply chain and multi-jurisdiction restructuring in the Asia-Pacific region. He is internationally recognized as a leading tax advisor in Thailand. He will lead the Thailand tax practice.
- Korneeka Koonachoak has more than 25 years of experience in accounting and tax in Thailand. She specializes in international tax, mergers and acquisitions (M&A) and supply chain restructuring. She is also recognized as a leading practitioner in tax controversy.
- Nu To Van has over 24 years of experience in advising multinational clients and local companies on customs and indirect tax regulations. His expertise also extends to assisting clients in complex customs audits and investigations in Southeast Asia and Thailand.
- Stuart Simons brings over 33 years of experience advising multinational and local companies on Thai taxation and business regulations. He specializes in transfer pricing services and is recognized by Euromoney as a leading transfer pricing advisor.
- Amornphan “Joy” Oopachodsuwan specializes in tax compliance, audits and due diligence in Thailand. With over 20 years of experience, she advises multinational companies on corporate income tax, tax health checks, M&A and negotiations with tax authorities.
“Our expansion into Thailand is a natural next step in our Asia growth journey,” James Badenach, managing director and head of A&M Tax APAC (excluding Australia), said. “Thailand is a dynamic market that has shown remarkable growth in foreign investment, particularly in planned investments. Additionally, government initiatives, including tax incentives and streamlined regulatory processes, played a pivotal role in fostering a favorable business environment. With increasing demand for sophisticated tax solutions and this team of skilled leaders, we are well-positioned to help clients navigate complexity and capitalize on the region’s robust growth.”
The Thailand launch follows a wave of senior appointments across Asia, including recent hires in Hong Kong, Singapore, China, India and Indonesia. Since July 2024, A&M Tax has added more than 25 managing directors in Asia (excluding Australia), with plans to grow the regional team to over 250 professionals by year-end.
“A&M’s ‘client first’ philosophy is at the forefront of our ambitious growth plans. We are establishing roots in jurisdictions around the world that enable us to prioritize the client’s best interests above all, and Thailand is no exception,” Ernesto “Ernie” Perez, managing director and global head of A&M Tax, said. “The launch of A&M Tax in Thailand highlights our comprehensive blueprint to redefine the tax advisory sector in Asia through bold investments in talent, technology, and new capabilities. Thailand is a dynamic and rapidly growing market. Our team will combine decades of local knowledge coupled with global best practices and global resources to deliver innovative and effective tax solutions to our clients.”
“Thailand is a strategically important market within APAC,” Utsav Garg, managing director and head of Southeast Asia and Australia (SEAA), said. “There is significant demand in Thailand from our corporate and private equity clients for our unique set of capabilities that we bring as a firm. I am very excited about launching the full suite of A&M services including management consulting and restructuring services in Thailand.”
