Assembled Brands, a financing partner for high-growth consumer brands, is celebrating a landmark summer by announcing the successful closing of seven new credit facilities. These strategic partnerships underscore the firm’s founder-first approach, providing entrepreneurs with the flexible, non-dilutive financing they need to scale without surrendering control or valuable equity.
The deals demonstrate Assembled Brands’ ability to power innovation across a diverse portfolio of sectors, showcasing a commitment to providing scalable financing that grows with a brand’s success.
The seven new credit facilities will fuel the growth of an array of leading companies:
- A prominent innovator in strength training equipment to support its rapid growth and meet increased demand
- The fastest-growing canned wine brand in the U.S., building on its significant year-over-year sales growth with a line of credit that scales precisely with the business
- A leading consumer brand specializing in premium European meats and seafood to support impressive wholesale expansion and increasing demand
- A pioneering jewelry brand and recognized leader in the sustainable luxury market, optimizing its supply chain and accelerating product development.
- A sports-inspired apparel company that has grown from a humble Instagram account into a powerhouse brand, to support its rapid growth and retail expansion.
- Two innovative food brands, one a trailblazing woman-founded tinned fish company and the other a brand reimagining the modern Italian pantry with plant-based products, with flexible capital to accelerate growth trajectories and expand reach in both wholesale and e-commerce channels.
“At Assembled Brands, we’re committed to being more than just a source of capital—we strive to be a true partner in a company’s growth journey,” said Kunal Kohli, Managing Director, Head of Revenue. “Our flexible, founder-friendly solutions are built to grow alongside a brand’s business, giving operators the freedom to focus on building and scaling without second-guessing whether their financing partner will continue to support them. For us, nothing is more rewarding than seeing brands thrive with us over time and eventually graduate to larger financial institutions—it’s the clearest validation of our founder-first approach.”
