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Deloitte CFO Signals: Optimism Declines Amongst Finance Leaders in North America

According to Deloitte, the CFO confidence score came in at 5.4, indicating medium confidence. Growth expectations declined across every key operational metric. Notably, CFOs lowered projections for revenue, earnings and capital investments.

byBrianna Wilson
July 10, 2025
in News

Deloitte’s latest CFO Signals report, a quarterly gauge of the sentiment of finance leaders in North America, shows a marked decline in optimism across a number of fronts. Released July 8, the Q2/25 survey dashboard highlights increased caution among CFOs likely driven by ongoing economic headwinds and geopolitical uncertainty.

Highlights from the report:

  • CFO sentiment dropped considerably. The CFO confidence score came in at 5.4, indicating medium confidence. The Q1/25 reading was 6.4 — high confidence.
  • Growth expectations declined across every key operational metric. Notably, CFOs lowered projections for revenue, earnings and capital investments.
  • Just 23% of CFOs rate the North American economy as “good now.” By comparison, 50% of the finance chiefs offered the same response in the Q1/25 survey.
  • The survey revealed CFOs are getting more risk averse. Only 1 in 3 CFOs believe now is a good time to take on more risk. That’s the lowest reading since Q3/24 — and well down from the 60% number in Q1/25.
  • Top external risks: the economy (53%), cybersecurity (51%) and interest rates (43%).
  • Top internal risks: talent availability (46%), lack of agility/resilience (46%) and cost management (45%).
  • CFOs are split on U.S. capital market valuations: 46% say it’s undervalued, 41% say it’s overvalued.
  • Sentiment around financing remains mixed: 53% view debt financing as attractive, 41% for equity.
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